contact@rookandknight.com (480) 273-9261   

What is strategic communications?

Stategic Communications CycleStrategic communications is a new breed of communications, born from the lessons of the Global War on Terror.  Strategic communications realizes that public relations of the past simply does not work in a globally, interconnected digital age.  Communications must be more comprehensive and effective, from this comes strategic communications.

Strategic communications uses an evaluative process where communications are planned in advanced with a desired effect.  After the engagement, the effect is evaluated and analyzed.  Depending on the effectiveness, the plan is then adjusted as part of the continuous improvement methodology that lies at the heart of Rook & Knight's brand of strategic communications.

Rook & Knight has the expertise and experience in full spectrum strategic communications.  You're welcome to take advantage of the full strategic communications package or individual services, we have what you need.

Located in beautiful Phoenix, Ariz., we're more than happy to come and visit you at your office anywhere in Arizona.  Call us at (480) 273 - 9261 or email us at contact@rookandknight.com, we're eager to serve you.

Our full spectrum services:

  • Communications Planning
  • Message & Brand Development
  • Press Release Writing
  • Media Engagement
  • Spokesperson Preparation
  • Website Services
  • Web Application Development
  • Social Media Presence